Branding
Brand Identity & Logo Design
A logo is not a brand. You get the full system — marks, colour, type, and the rules for using them — so everything you publish looks like it came from the same company.
From $199 · fixed scope, fixed price · see pricing tiers →
Overview
The reason inconsistent branding reads as amateur is that people notice the drift before they notice the design. A slightly different blue on the invoice, a different typeface on the deck, a logo squashed to fit. A system fixes that by deciding those things once, in advance, so nobody has to make a judgment call at 11pm.
Deliverables
What’s Included
Primary logo
A main mark drawn as vector artwork, so it stays sharp at any size from a favicon to a vehicle wrap.
Variants
Horizontal, stacked, icon-only, and single-colour versions for the places the primary mark does not fit.
Colour system
A palette with exact values for screen and print, contrast-checked so text on your brand colours stays readable.
Typography
A type scale with chosen faces and weights, licensed for the ways you will actually use them.
Usage guidelines
Clear spacing, sizing, and do-not rules, so the identity survives contact with other people.
Asset pack
Every file in the formats you need — SVG, PNG, PDF — organised and ready to send to a printer.
How it works
Process
Discovery
Who you serve, who you compete with, and what you need the brand to signal.
Concepts
Distinct directions to react to — not twenty near-identical variations of one idea.
Refinement
One direction chosen and developed properly through the agreed revision rounds.
Delivery
Final artwork, guidelines, and the organised asset pack.
Pricing
What It Costs
Standalone identity work starts at $199; bundled with a website build it is usually less. Every project gets a fixed-scope, fixed-price proposal before any money changes hands — no hourly billing, no surprise invoices.
Common questions
Questions
Do I get the source files?
Yes. You receive editable vector source plus exports in every format you are likely to need. You are never locked into us to make a small change.
How many logo concepts do I see?
Your proposal states the number up front, along with the included revision rounds. We deliberately show a small number of genuinely different directions rather than many variations of the same one.
Can you refresh a brand I already have?
Yes. If the existing mark carries recognition worth keeping, we modernise rather than replace, and build the missing system around it.
Do you handle trademark registration?
No — that is legal work and we are not lawyers. We deliver artwork suitable for a filing, and recommend a search before you commit to a name.
More questions? Read the full FAQ →
Also available
Other Services
Get started
Start a Project
Tell us what you need. You get a fixed scope and a fixed price back within 24 hours.